Drivers of Growth
In 2026, franchising is expected to contribute about $133 billion to the economy, equal to roughly 5% of Canada’s GDP. Yet despite its scale and importance, it’s often overlooked compared to more traditional sectors. As Romal Bryce, Market Vice-President of National Industry Programs, and Greg Windle, Director and National Industry Lead, Franchising & Business Services, write: Whether through hiring incentives, support for technology investments or making it easier to enter the industry, government and business must work together to strengthen this key pillar of Canada’s economy.