CIBC Ambitions Index 2026

The annual CIBC Ambitions Index is a research initiative that explores the goals and ambitions of Canadians across all areas of life. The index provides valuable insights into where Canadians set their ambitions, the progress they are making, the tools they rely on, the challenges they encounter, and the actions they take to achieve their goals. While financial factors are important, the report offers a comprehensive view of Canadians’ ambitions, exploring both financial and non-financial goals that shape their life journeys.

Key insights from the 2026 CIBC Ambitions Index

Despite current economic uncertainties, Canadians remain steadfast in pursuing their ambitions.

In response to the current political and economic climate, Canadians are increasingly focusing their efforts on fewer but more ambitious and challenging goals that have the potential to significantly impact their lives. This shift suggests a proactive mindset and a prioritization of significant aspirations over minor, practical objectives. Canadians are demonstrating resilience and adaptability as they realign their ambitions to meet the demands of changing realities. This outlook signifies a readiness to embrace change and underscores the importance of perseverance and flexibility in uncertain times.

Our research shows that Canadians aren’t just adjusting to change, they’re redefining it. From prioritizing health and relationships to seeking out new skills and experiences, ambition is taking on new meaning across the country.

In the face of increasing challenges, Canadians are investing more effort and resources to achieve their ambitions, showing their determination and a pragmatic understanding of what’s required.

This year, more Canadians are reassessing their goal progress and setting fresh ambitions.

Younger Canadians have had to adapt more significantly than older Canadians to the evolving economic climate, demonstrating their resilience in setting bolder goals within a changing landscape.

In light of economic and financial challenges, Gen Z is more likely than other generations to have adjusted their aspirations to better seize new opportunities. A significant portion set highly challenging goals, prioritizing larger ambitions over practical ones.